Eyetracking can add power to your usability testing. Our usability lab is equipped with an eyetracker for desktop screens and eyetracking glasses for mobile eyetracking. Eyetracking glasses can be used for testing of mobile devices in the lab or outside and for eyetracking studies of print media, packaging, customer experience tests in shops, testing of guidance systems, cars, vendors, machines etc.
Analyses of results
The gaze of the participant is shown in the video. In addition eyetracking data can be visualized in heatmaps, gazeplots, area of interest diagrams and more. Learn more about visualization of eyetracking data...