Mobile Eye Tracking
Mobile eye tracking enables ux tests outside of an usability lab. Test subjects wear special eye tracking glasses.
The eye tracking glasses record the viewing area of the participants. All areas, where the subjects focus, get visible.
Participants can wear the glasses while driving a car for instance: the eyetracking glasses record the view of the road traffic as well as the subject's gaze points.
The eyetracking data can be broadcasted live to observers. After the eye tracking test a detailed video evaluation may be conducted.