Procedure of Usability-Testing
 Premises
 Mobile laboratory
 Equipment
 Eye-Tracking
 What is Eye-Tracking?
 Advantages
 Hot-Spot Analysis
 Gaze Plots
 Area Of Interest
 Examples Of Use Recording
 Visiting our lab
 Renting our lab
 Database of test subjects




Home Usability Lab Eye-Tracking

Eye-Tracking

What is Eye-Tracking?
A short introduction...
Advantages Of Eye-Tracking
What does our eye tracking distinguish compared to other systems and which advantages do you have of using it...
Hot Spot Analysis
The hot spots are shown colorful. Red areas (continuing to yellow and green) are more gazed than other areas.
Gaze Plots
The gaze plot shows the sequence of the glances.
Area Of Interest (AOI)
With the area of interest analysis different areas of a picture or a website can be compared.
Recording
The eye-motions will be recorded for all media the test person uses, for example websites, software, slideshows, videos,…
Examples Of Use
Comparison of banners, navigation designs, web designs,…