Effect of different banners
Different versions of banners are shown on websites. The users have to perform a specific task on this website.
Eye-tracking shows which banner design is noticed most of all.
Comparison of print medias
Eye-tracking gives information about perception, understanding and the sequence how information is received.
Comparison of logos
After the test, the users will be asked what logos they can remember. Eye-tracking shows which details of the logos are best noticed.
Effect of outdoor marketing
We show pictures of situations on the street with vehicles, posters, advertisements on cars… After that, we compare the different
designs and eye-tracking shows which alternative is noticed best.
Navigation designs
Eye-tracking shows, which navigation design is realized best and which details the test subjects use to orientate.
For example do the persons use the path to know where they are?
Webdesign
Eye-tracking shows with which design the users can work better. The number of fixations shows if the user make fast decisions.
The analyze of hotspots and area of interests provide information if the test subjects realize information in the right sequence to
understand the contend of a website.
Advertising spot
Eye-tracking can be used to get information about the effect of commercials (for example in addition with interviews)
