Home Usability Lab Area Of Interest

With the area of interest analysis different areas of a picture or a website can be compared.
Interesting fields will be marked (red) and analyzed.



With this analysis of areas can be realized:

• In which sequence the selected details are noticed
• How intensive the details are noticed by compared to other parts
• Which areas are more interesting for the user than others

The analyze of Area of Interests also works with user-website interactions. If the user scrolls down, the data will be synchronized automatically!